Japan Airlines

Through the use of the diorama metaphor, this commercial shows what once was, what is now and what is to come—all through the simple move of the camera. The viewer is taken into intimate relation with each character as they deliver condensed feelings and motivations in their brief, but impactful performances. The Sky Suite is at the end of this continuum, carrying our passenger to a successful landing in South East Asia. The pace carries the tone of the work, as it builds through quickly, relaxing at the appearance of the SKY SUITE and landing on a booming finale with the shaking of hands.

The story has an overall positive upward moving momentum. No character here is seen as inferior. All working with what is available in their specific circumstances. Successive scenes build off the momentum of the last. The hero moment comes as the SKY SUITE provides a new option for work that allows our hero to transcend the toil that is the lot of the human race. The SKY SUITE experience provides relaxation and human connection.